3 MUST HAVE Things On Your Digital Marketing Resume
30.Aug.2020So, You Want A Career In Digital Marketing? In these turbulent times of lockdowns, social-distancing, and economic downturns, many brick and mortar businesses are struggling as never before. Perhaps you also may have been impacted by recent events? With this in mind, a career in Digital Marketing becomes an ever more attractive proposition, why? A career in Digital Marketing offers incentives that reduce the impact of many of the negative characteristics that we have just mentioned. For instance, Digital Marketing offers the possibility of working 'remotely'. As an online industry, it's doors remain open even during times of 'social distancing', and, as one of the fastest-growing sectors in recent times, it offers great career advancement possibilities. So, if you have your heart set on moving into the Digital Age to ply your trade, there are at least 3 MUST HAVE things that should be on your resume. Content Marketing What exactly is Content Marketing? To put simply, Content Marketing is the ability to create and share engaging content over a wide selection of platforms. Have you ever read the opening sentence of a website or email that made you bin it immediately? Well, Content Marketing is a vital skill that helps to reduce the amount of times that this occurs. So, how can you demonstrate an ability to effectively handle Content Marketing for your prospective employer? Consider these options: Demonstrate an awareness of how to create content over the following platforms: social media updates, infographics, and printed forms such as books. Show experience in how surveys, online resources, surveys and webinars can engage your target audience. Provide examples of content, preferably samples that are related to the field of work in which you are seeking to work. There are at least 3 steps to proving yourself an invaluable addition to a Digital Marketing team. The ability to create and share engaging content marketing copy is right at the top of the list! Social Media Marketing At this point, the following brands should suffice to demonstrate why social media marketing is a vital tool to have for prospective Digital Marketers: Facebook, Twitter, Instagram. However, you should be aware as to why those brands are must-have skills for a Digital Marketer, and how they can be incorporated into your resume. Social Media marketing should be demonstrated on your resume by: Showing how to position your content irrespective of which platform it appears on. Knowing which content will appeal to which audience. The ability to 'sell' your product or service without appearing as a salesperson. The ability to create 'followers' to your brand or product. As you can see, Social Media Marketing goes hand in hand with Content Marketing. Content Marketing will help you create a punch which Social Media Marketing will throw. Your chance of securing your career in Digital Marketing will likely depend upon the ability to demonstrate the importance, and execution of those vital tools. There is, though, one final, and vital area that MUST be included, an area that interlinks with the other two to make them more effective. Traffic Acquisition So, what exactly is Traffic Acquisition? It means the ability to create the most leads, the most sales, at the best R.O.I (return on investment). If you have ever heard of EOFYS, end of financial year sales, you will understand that, at times, companies will just spend money to reduce their tax obligations whilst securing things that they would not normally spend money on. Traffic Acquisition will probably NOT fall under this category. Professional and effective companies want to know exactly how each dollar, pound, euro or yen will generate more business for them. To demonstrate your mastery of this vital cog in the machine, consider the following: Demonstrate an effective command of the following advertising terms: “search,” “display,” “native,” “mobile,” “video,” and “third-party.” Familiarity with how those terms can be used effectively, so you can place your ads on the right platform for your audience to create an effective online advertising campaign. And, understand and demonstrate ability in the key areas of 'Cost Per Transaction' and 'Cost Per Click', and how these affect the R.O.I. Your prospective employer will need to be assured that, only can you secure more clients for their business, but, that you can do this at the most effective price. As you can see, the ability to acquire traffic at the best price is one of the staple tasks of a Digital Marketer. And, whilst it is not MORE IMPORTANT than the other two key areas, it is AS IMPORTANT since each area joins together to form an effective Digital Marketing campaign. Summing It Up Imagine for a moment that a Carpenter came to your home armed with only a hammer. What would be your impression? Likely, you would think that this person is not a professional. They are unprepared to handle the task of working in your home. In the same way, if you attend an interview for Digital Marketing without a demonstration of sufficient skills and tools, your prospective employer will likely feel that you are unprepared to handle the task they require. Today, we have demonstrated 4 MUST HAVE Requirements for your resume. However, they are not the only ones. The aim of these three areas is to answer 3 of the more common questions an employer will ask: Can this person present us in an effective way? Do they know where to use this in order to achieve the best results? Can they do this in the most financially beneficial way? So, before attending an interview for a position in Digital Marketing, take time to think as your employer likely will. Ask the questions that they will ask, and be familiar with the answers that they will seek. When you do this, you will be at least 3 steps closer to a career in Digital Marketing. Happy Advertising!
URL Shorteners - The Importance of Branding
05.Aug.2020URLs Why Branding? Isn't it just enough to shorten a URL? I mean, after all, doesn't the fact that the URL has been shortened mean that marketing goals have been achieved? Well, yes and no. The first thing to consider is that shortening your URL will have a positive effect on your Marketing. Overly long URLs tend to kind of be a wet blanket in terms of brand recognition. However, just having a shortened URL is not driving home the full advantage. The final leg of your marketing goal should be to use a URL that is closely linked with your brand. What do I mean by this? How To Brand Your Shortened URL So, how do you going about branding your URL? There are two ways to do this. Basically, your URL is divided into two parts. Consider this URL https://abbr.site/dy3RN There are two parts to this URL. The first part is abbr.site, the second is dy3RN. Now, with URL shortening, you can change either of them. For instance, many URL shorteners will let you change the first part, perhaps you could name it plumb.uk. Therefore the URL now becomes https://plumb.uk/dy3RN. This is a fantastic way of getting your brand awareness up. Customisable URL shorteners are fantastic in their flexibility and using this portion of your shortened URL is an indispensible way of using your link to increase awareness. The Second way is equally beneficial. Consider for example that you leave the first part as is. You can still change the latter part of the domain, so that the shortened URL now becomes https://abbr.site/plumb-uk. The advantage of this second method is that the authority of the URL shortener site is preserved, and a little of that authority is now passed on through the link that you have created. With the first method, the authority that is passed on is dependent upon the authority of the branded link you have used. For instance, if you change the primary part of the shortened domain to plumb.uk, the authority that will be passed on could be as low as 1, if that is a new and unused domain. So, in achieving your marketing goals, try to go beyond just shortening the URL. Subscribe to a PRO account. That way you can change the information in your shortened URL in such a way as to really amplify the benefits of this wonderful tool.
How ABBR Can Benefit Your Social Media Account
05.Aug.2020Does Our ABBR URL Shortener Help Your Social Media Account? There's no doubt that social media platforms have masses of url's. Perhaps it is the case that your business is featured on Facebook, Twitter, or any of the myriads of other social media sites that exist. As such, url extensions tend to be quite hot property, hence why sometimes a URL will have a long list of numbers following the root domain...something like 0117592353. With that being the case, how can a URL shortener such as ours help you with your business promotion? The Benefits Of Using Our Service There is no doubt that a shorter url WILL benefit your business. Not only is the shorter URL easier to remember, but it also allows customisation. This means that you can integrate Brands or Keywords into your shortened URL. For instance, if you are a plumber, your shortened URL could be something like https://abbr.site/01234. However, with customisation, this could become either: https://plumber/01234 or https://abbr.site/local-london-plumber. Either of those options adds just that little extra to ensuring that your content gets recognized, and indexed more effectively. Some URL shorteners contain literally only 3 or 4 characters, and whilst ours is one or two more characters, consider this: The average optimised URL can often be 20 or more characters! Consider https://www.plumbers.co.uk/Find-a-local-Manchester-plumber If you only count the alpha-numberic characters, then that URL has more than 45 characters! Wow! That's quite a lot to remember! So, getting a shorter URL with perhaps only 18 characters(including https) means that you have cut more than 50% from the extremely lengthy domain. Of course, customisation of URL's with full benefits, comes from our modestly priced subscription accounts. However, you can still get the benefits of a generated shortened URL with our FREE service. So, there we have it. Using a URL shortener is a must have, and effective tool in promoting your business or service online. Please feel FREE to use our URL shortening service whenever you need more effective online marketing for your business, anywhere in the World.
5 Reasons To Use Url Shorteners
29.Jul.2020Why Use Url Shorteners? Brief links make URLs simpler to keep in mind and share. A common feature of a URL shortener is the ability to allow you to track and analyze which of your links are being clicked on. It also provides you a way to safeguard your links and change them later. The other school of idea is to promote your affiliate offer straight. This is easy since as an affiliate you have a particular website that is coded with your recognition number. All you have to do is promote that affiliate URL and oftentimes the merchant will provide you an e-mail solo advertisement with your affiliate URL currently set up. Depending upon how your website is set up, you may require to put a tracking code in the URL you post with your remark. If you do, I would recommend that you utilize an online marketing London tool to mask your tracking code. This 'handle' is what identifies someone on Twitter. This suggests they are asking for your username when someone asks what your Twitter handle is. For example, my twitter hand is my_window_clean. Social media websites are understood for their capability to share info across a network. This means that anybody can see a post or upgrade that is on the social networks system. However, this also implies that those people with sites might connect to the shortened URL. This is where the problem begins. On the technical side, the code can store thousands of numbers that makes them very diverse. However it is not just this, a code can keep dates that can be used to a calendar. It could send an e-mail. It could include your telephone number, other contact details, SMS (text) messages, a video and a lot of websites more. You might even have someone subscribe to a newsletter by scanning with their cellular phone. Now, scan the buzz page for two subjects, one you wish to be understood for, and a related location. , if you want to be considered an Internet marketing expert you might choose service or Web marketing.. Reduce URLs can be practical for Twitter users who wish to share links and are just allowed 140-characters for a tweet. Nevertheless, reduce URLs can be utilized by spammers, phishers, and scammers and result in your identity theft or trigger your computer system to crash. Weigh the choice thoroughly before utilizing reduce URL services.